CALLI

Downloadable applications to facilitate online shopping and to promote the goods and services of others; Downloadable virtual goods, namely, computer programs featuring digital stickers, shelf skins, and digital emblems for use in online virtual environments; Downloadable applications for users to connect brands, retailers and influencers for advertising, marketing and promotional services for a variety of business opportunities to facilitate marketing campaigns, increase awareness, and increase sales; Downloadable applications for advertising, marketing and promotional services for a variety of business opportunities by providing access to a network of influencers, managing collaboration workflow between brands, retailers and influencers, and tracking outcomes of collaborations

Online customer based social media brand marketing services; Promoting the goods and services of others via computer and communication networks; Providing a website featuring automated alerts and notifications for the purpose of promoting the goods and services of others in the field of books; Promotional services, namely, notifying users of special offers, book drops, and mystery book reveals; Facilitating the exchange of information on goods and services of others via computer and communication networks, namely, providing a web site that allows users to provide evaluative feedback and product ratings of goods and services of others, upload, view, annotate, share, and discover the goods of others in the field of books; Providing a website for connecting sellers and buyers for the purpose of facilitating the purchase of products directly from sellers; Promoting the goods and services of others via an interactive rewards-based system; Promoting the goods and services of others by means of a rewards program involving the distribution of virtual currency; Administration of a consumer loyalty program to promote the goods and services of others; Organization and management of fan clubs; Retail store services featuring limited edition books, signed books, and collectible book-related merchandise; Ad serving services; Dissemination of advertising for others via an online electronic communications network; Advertising and advertisement services; Providing a searchable online advertising guide featuring the goods and services of others; Billing and accounting services for others in the field of advertising.

Providing a website featuring information in the field of book collecting and limited edition book releases; Providing a website featuring non-downloadable publications in the nature of book recommendations, editorial reviews, and curated book lists; Online digital publishing of books and literary works; Providing an online interactive database of book-related media and content.

Providing temporary use of online non-downloadable computer software for integrated tracking and management of online business-to-consumer and business-to-business commercial transactions; Providing a website featuring technology that enables users to post comments, ratings, reviews, referrals, recommendations, videos, photos, images, notes, and discussion of prices, compilations, rankings, ratings, reviews, referrals, deals, special offers, discounts and coupons for the goods and services of others; Providing online non-downloadable game software; Entertainment services, namely, providing an online environment featuring rewards and incentives to encourage user participation in reading and book-related activities and to provide access to exclusive collectible goods and limited edition publications; Providing temporary use of non-downloadable software to create customized digital bookshelves and digital libraries; Providing a website featuring technology that enables the collection, reporting, and analysis of consumer behavior and preferences in the field of books; Software as a service (SaaS) featuring software for tracking and analyzing advertising performance and influencer engagement

Providing on-line computer databases and on-line searchable databases in the field of social networking and social introduction; Social networking and social introduction services provided via access to computer databases and online searchable databases; Providing online social networking services for influencers, and shoppers for the purposes of commentary, comparison, collaboration, consultation, evaluation, advice, discussion, research, notification, reporting, information sharing, entertainment, and general interest; Providing on-line computer databases and on-line searchable databases in the field of social networking; Internet-based social introduction and networking services; Providing information in the fields of social networking and social introduction; Online social networking services provided through a book community website