CALIFORNIA RICE

Association services, namely, promoting the interests of California rice growers through programs to improve public opinion of the environmental and economic benefits of the California rice industry, to expand the demand for varieties of California rice, to increase the utilization of rice straw, to improve the quality of California rice, and to pursue efforts to fund research aimed at developing new rice products and sales opportunities; promoting the public awareness of California-grown rice through programs to improve public opinion of the environmental and economic benefits of the California rice industry, to expand the demand for varieties of California rice, to increase the utilization of rice straw, to improve the quality of California rice, and to pursue efforts to fund research aimed at developing new rice products and sales opportunities