CAKE PASSPORT

Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer relationship management; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Membership club services in the nature of providing discounts to members in the field of marketing, branding, fashion, advertising; Membership club services, namely, providing on-line information to members in the fields of branding, business development, business marketing, and marketing; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Promotional services, namely, promoting the goods of others by providing online gift cards, gift certificates, coupons, club memberships, club membership discounts

Providing online non-downloadable computer software platforms for customer acquisition and engagement, connecting brands to consumers, creating and managing membership community for fashion obsessed individuals, providing framework for issuance of gift cards and other benefits, providing tools for brands to increase brand's visibility, engagement and acquisition of customers, branding, marketing and advertising, gift card transaction processing services; Providing temporary use of non-downloadable cloud-based software for customer acquisition and engagement, connecting brands to consumers, creating and managing membership community for fashion obsessed individuals, providing framework for issuance of gift cards and other benefits, providing tools for brands to increase brand's visibility, engagement and acquisition of customers, branding, marketing and advertising, gift card transaction processing services; Software as a service (SAAS) services featuring software for customer acquisition and engagement, connecting brands to consumers, creating and managing membership community for fashion obsessed individuals, providing framework for issuance of gift cards and other benefits, providing tools for brands to increase brand's visibility, engagement and acquisition of customers, branding, marketing and advertising, gift card transaction processing services