Downloadable computer software applications for use in digital advertising and e‑commerce marketing, namely, software for connecting data sources and advertising platforms to create, manage, and update audience exclusions and other automated advertising targeting rules, and to provide tools to monitor customer acquisition cost, track campaign performance metrics, and optimize advertising spend efficiency across online advertising channels; Downloadable software in the nature of a mobile application for use in digital advertising and e‑commerce marketing, namely, software for connecting data sources and advertising platforms to create, manage, and update audience exclusions and other automated advertising targeting rules, and to provide tools to monitor customer acquisition cost, track campaign performance metrics, and optimize advertising spend efficiency across online advertising channel
Electrical and Scientific ApparatusSoftware as a service (SAAS) services featuring software for use in digital advertising and e‑commerce marketing, namely, software for connecting data sources and advertising platforms to create, manage, and update audience exclusions and other automated advertising targeting rules, and to provide tools to monitor customer acquisition cost, track campaign performance metrics, and optimize advertising spend efficiency across online advertising channels
Computer and Scientific