C CHOICE PRIVILEGES REWARDS PROGRAM

Frequent hotel guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits and acquire points redeemable for consumer products and services; developing and administering a membership rewards program for lodging guests; accommodation incentive award programs

Hotel and motel services, hotel and motel reservation services for others, and online hotel and motel reservation services for others; hotel services for preferred customers; temporary accommodations; booking and reservation services provided in relation to a customer loyalty or frequent buyer scheme