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Downloadable computer application software for mobile devices, mobile phones, and other devices, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in stored value accounts, redeem awards, access menu data and restaurant location information, place food and beverage orders, and pay for purchases via mobile pay functionality

Providing temporary use of non-downloadable web-based software for consumers to access, monitor and manage their loyalty program profile and funds in stored value accounts, redeem awards, access menu data and restaurant location information, place food and beverage orders, and pay for purchases via mobile pay functionality