BUYER'S GUIDE

ADVERTISING MERCHANDISING AND PROMOTION OF THE SALES OF GOODS AND SERVICES OF OTHERS BY MEANS OF CAMPAIGNS INVOLVING PARTICIPATION BY NON-PROFIT CLUBS AND SERVICE ORGANIZATIONS GROUPS OR ASSOCIATIONS COMPETING FOR CASH AWARDS BY TURN-IN TO SPONSORING MEDIA BOX TOPS BOTTLE CAPS SALES SLIPS RECEIPTS AND OTHER EVIDENTIARY PROOF OF PURCHASE FROMPARTICIPATING MERCHANTS FIRMS AND COMMERCIAL ORGANIZATIO NS DESIGNATED AS PARTICIPANTS