Mark Identification

BUYER'S CHOICE

Serial Number

75116333

Filing Date

Jun 10, 1996

Registration Date

Aug 1, 2000

Trademark by

R. L. POLK & CO.

Classification Information

computer hardware; computer software for market research and analysis, business applications, database management and database access; computer databases stored on digital media in the field of business, market research and analysis; computer databases comprising statistical compilations stored on digital media; computer databases comprising mailing lists stored on digital media

Electrical and Scientific Apparatus

printed materials, namely, reports of statistical compilations and mailing lists

Paper Goods and Printed Matter

market research and analysis services, namely, conducting, disseminating and evaluating consumer surveys for others, compiling marketing and consumer information into computerized databases, providing market research, market reports, analyses and other information useful for marketing; survey services, namely, conducting, disseminating and evaluating consumer surveys to the general public; providing information in the field of market research and analysis via a computer network

Advertising and Business