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Providing on-line non-downloadable software for ecommerce and retail marketing and promotions; Providing on-line non-downloadable software for generating conditional rebates for consumers based on the selection of an upcoming event or occurrence; Application service provider featuring application programming interface (API) software for ecommerce and retail marketing and promotions; Application service provider featuring application programming interface (API) software for generating conditional rebates for consumers based on the selection of an upcoming event or occurrence; Providing temporary use of a non-downloadable web application for ecommerce and retail marketing and promotions; Providing temporary use of a non-downloadable web application for generating conditional rebates for consumers based on the selection of an upcoming event or occurrence; Providing temporary use of online non-downloadable middleware for providing an interface between web browsers and ecommerce software and websites