BULLEIT
Mark Identification

BULLEIT

Serial Number

97402971

Filing Date

May 10, 2022

Trademark by

DIAGEO NORTH AMERICA INC.

Classification Information

Downloadable art authenticated by non-fungible tokens (NFTs); downloadable music authenticated by non-fungible tokens (NFTs); Digital collectibles in the nature of downloadable multimedia files containing artwork in the field of alcoholic beverages authenticated by non-fungible tokens; downloadable virtual goods, namely, computer programs relating to non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable mobile application software for ordering non-alcoholic or alcoholic beverages; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network

Electrical and Scientific Apparatus

Retail store services and online retail store services relating to non-alcoholic and alcoholic beverages; online retail store services relating to downloadable virtual goods for use online, namely, beverages, branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags; provision of an online marketplace for buyers and sellers of downloadable digital non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens (NFTs)

Advertising and Business

Entertainment services, namely, providing on-line, non-downloadable virtual clothing, footwear, headwear, fashion accessories, eyewear, jewelry, handbags, and beverages, all for use in virtual environments created for entertainment purposes; Entertainment services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events; Virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; Hosting of virtual events for social entertainment purposes in the metaverse and virtual worlds relating to an alcoholic brand; Entertainment services, namely, providing on-line, non-downloadable virtual goods, namely, digital art, photographs, videos, and audio recordings, all for use in virtual environments created for entertainment purposes

Education and Entertainment