Mark Identification

BRIGHTSTREET

Serial Number

75859856

Filing Date

Nov 29, 1999

Trademark by

E-CENTIVES INC.

Classification Information

Computer software for use in accessing and/or printing promotional discount coupons, rebate certificates, rebate checks, gift certificates, free samples, sales notifications, loyalty cards and programs, incentive award programs, surveys, contests and sweepstakes, e-discounts, gift with purchase coupons, multiple purchase coupons, customer loyalty rewards from web sites and servers accessible via computer and communication networks; computer software for use in creating, customizing, maintaining and operating web sites; computer software for use in creating, customizing, maintaining and operating online transactional systems for issuing coupons and processing electronic commerce transactions; user manuals supplied as a unit with computer software; computer software for use in reading bar codes; computer software to allow users to design, order and print credit cards, debit cards, smart cards and/or telephone calling cards authorized via computer and communication networks; computer software for use by businesses to offer and track the usage of credit cards, debit cards, smart cards and/or telephone calling cards via computer and communication networks; computer software for designing coupons and promotional campaigns, and for managing and tracking the effectiveness of promotional campaigns

Electrical and Scientific Apparatus

Telephone calling cards not magnetically encoded; bank checks; printed coupons and coupon books which promote the goods and services of others; printed rebate certificates, printed rebate checks and gift certificates; printed instructional, educational and teaching materials in the field of promotions, online marketing and advertising

Paper Goods and Printed Matter

On-line retail store services and on-line ordering services featuring a wide variety of consumer goods and services for others; provision of consumer, product and marketing information via computer and communication networks; promoting the goods and services of others through the distribution of discount coupons, rebate certificates, rebate checks, gift certificates, free samples, sales notifications, loyalty cards, surveys, e-discounts, gift with purchase coupons, multiple purchase coupons and customer loyalty rewards; promoting the goods and services of others through the administration of incentive award programs; dissemination of advertising for others via on-line electronic communication networks; developing and managing advertising and promotional campaigns for others; conducting marketing campaigns directed or targeted toward selected users of computer and communication networks; business marketing consulting services; conducting market research for others concerning shopping and behavior trends of users of computer and communication networks; conducting market research, analysis and consulting services for others, namely, tracking, analyzing, and reporting responses to advertising, incentives and promotional offers disseminated via computer and communication networks; providing business marketing consultation in the field of customer brand loyalty, advertising, incentives and promotional campaigns; processing, analyzing and reporting consumer, company, business and market data; travel management services; provision of co-branding services for calling cards; distributing discount coupons, rebate certificates, rebate checks, gift certificates, incentives and other promotional offers for use at the establishments of others

Advertising and Business

Electronic transmission of messages, data and documents via computer and communication networks

Telecommunications

Providing information in the fields of education and entertainment

Education and Entertainment

Computer services, namely, creating and maintaining web sites for others; computer services, namely, designing and implementing web sites for others; hosting the web sites of others on a computer server for a global computer network; technical consultation in the field of web sites and electronic commerce; providing temporary use of on-line non-downloadable software for use in designing coupons and promotional campaigns, and for managing and tracking the effectiveness of promotional campaigns

Computer and Scientific