BRANDMATICS
Mark Identification

BRANDMATICS

Serial Number

78578556

Filing Date

Mar 2, 2005

Trademark by

MCKINSEY & COMPANY INC. UNITED STATES

Classification Information

Computer programs and computer software for pre-recorded DVD disks, pre-recorded CDR disks, and other optically and magnetically encoded data carriers featuring information, all for use in developing business strategies relating to business management, development, strategy and performance, and business management consultation in all business fields

Electrical and Scientific Apparatus

Printed matter, namely newsletters and journals, relating to business management, development, strategy and performance, and business management consultation in all business fields

Paper Goods and Printed Matter

Business management, business development and business management consultation, namely advising clients in all business fields about business strategy, organization performance, and business related policy areas; improvement of short-term business performance; and marketing, manufacturing and distribution, manpower development, planning and control, management information and information technology; trade shows in the field of business management, business development and business management consulting; Internet website providing information relating to business management, development, strategy and performance, and business management consultation in all business fields

Advertising and Business

Financial analysis and consultation in the nature of assisting clients with financial and strategic initiatives, namely financial restructuring, value-based management, executive compensation design, valuation of unusual situations, privatization, mergers, acquisitions, alliances and joint ventures, takeover defense, financial engineering, asset options, hedging and risk management

Insurance and Financial

Educational services in the nature of conducting seminars, workshops, meetings, trade shows and conferences in the field of business management, business development and business management consulting

Education and Entertainment

Internet website providing temporary use of online non-downloadable computer software for use in developing business strategies

Computer and Scientific