BRANDLINX

COMPUTER-SOFTWARE BASED TOOLS FOR ENABLING MANUFACTURERS, BRAND MANAGERS AND THEIR AGENTS TO MANAGE CONSUMER PRODUCT RELATED INFORMATION ON THE INTERNET FOR ACCESS BY CONSUMERS AND RETAILERS ALONG PHYSICAL AND ELECTRONIC STREAMS OF COMMERCE, SAID COMPUTER-SOFTWARE BASED TOOLS INCLUDING-- (1) INTERNET-BROWSER BASED SYSTEMS AND COMPONENTS ENABLING MANUFACTURERS, BRAND MANAGERS AND THEIR AGENTS TO BUILD AND MANAGE OVER THE INTERNET, CENTRALLY-LOCATED DATABASES OF CONSUMER PRODUCT RELATED INFORMATION CONTAINING (I) UNIVERSAL PRODUCT NUMBERS (UPNS), SUCH AS UNIVERSAL PRODUCT CODES (UPCS), EUROPEAN ARTICLE NUMBERS (EANS), AND GLOBAL TRADE IDENTIFICATION NUMBERS (GTINS), APPLIED TO CONSUMER PRODUCTS, (II) TRADEMARKS AND PRODUCT DESCRIPTORS USED IN CONNECTION WITH SUCH CONSUMER PRODUCTS AND SYMBOLICALLY-RELATED TO CORRESPONDING UPNS, AND (III) UNIVERSAL RESOURCE LOCATORS (URLS) POINTING TO PUBLISHED INFORMATION RESOURCES, SUCH AS WWW DOCUMENTS AND FTP FILES CONTAINING CONSUMER-PRODUCT RELATED INFORMATION LOCATED ON INTERNET-BASED INFORMATION SERVERS, AND SYMBOLICALLY RELATED TO THEIR CORRESPONDING UPNS, SO THAT SAID CENTRALLY-LOCATED DATABASES OF CONSUMER PRODUCT RELATED INFORMATION CAN BE DISTRIBUTED TO CONSUMERS AND RETAILERS OVER THE INTERNET ALONG PHYSICAL AND ELECTRONIC STREAMS OF COMMERCE; AND (2) INTERNET-BROWSER AND ELECTRONIC DATA INTERCHANGE (EDI) BASED SYSTEMS AND COMPONENTS ENABLING MANUFACTURERS, BRAND MANAGERS AND THEIR AGENTS BUILD AND MANAGE LOCAL DATABASES CONTAINING SAID CONSUMER PRODUCT RELATED INFORMATION AND TO ELECTRONICALLY TRANSPORT SAID LOCALLY MANAGED DATABASES OF CONSUMER PRODUCT RELATED INFORMATION TO ONE OR MORE CENTRAL DATABASE STORAGE LOCATIONS FOR DISTRIBUTION TO CONSUMERS AND RETAILERS OVER THE INTERNET ALONG BOTH PHYSICAL AND ELECTRONIC STREAMS OF COMMERCE