BRAND BLUEPRINT

COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED IN MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; SOFTWARE TO ALLOW WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT; COMPUTER SOFTWARE THAT ALLOWS ADVERTISERS TO DEFINE THE CONTENT AND ENVIRONMENT THEY DESIRE AS BEST ASSOCIATED WITH A THEIR BRAND FOR PURPOSES OF INCREASING BRAND LIFT, AND INCREASING CLICK THROUGH METRICS BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT IN FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES SO AS TO AVOID NEGATIVE BRANDING SITUATIONS AND PROVIDE BRAND SAFETY; COMPUTER SOFTWARE FOR MONITORING ADVERTISEMENTS TO ENSURE GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR THAT ALLOWS WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT, USED TO AVOID NEGATIVE BRANDING SITUATIONS BY ENSURING GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES

PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT THAT ENABLES ADVERTISERS TO FIND APPROPRIATE ENVIRONMENTS FOR A BRAND'S MESSAGE AND VALUES; PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING BRAND IMAGERY CONSULTING SERVICES BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND BUILDING A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING CONSULTING FOR DEVELOPMENT, MANAGEMENT AND MARKETING OF BRANDS FOR BUSINESSES BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND BUILDING A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING CONSULTING FOR PURCHASING DATA CONCERNING HOW TO PLACE ADVERTISING BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING MACHINE PLANNING SERVICES TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES

PROVIDING AUTOMATED WEBPAGE-LEVEL CATEGORIZATION, BASED UPON CONTEXTUALIZATION OF PAGES USING "CONCEPTUAL-TARGETING" BRAND BUILDING BLUEPRINT BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES TO BUSINESSES, NAMELY DIGITAL (WEB) PUBLISHERS, INTERMEDIARIES SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, DEVELOPMENT AND UPDATING OF WEB THROUGH AUTOMATED CATEGORIZATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES

LICENSING OF TECHNOLOGY SOLUTION INCLUDING SOFTWARE TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY CREATING DATA STRUCTURES INCLUDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES, LICENSING OF TECHNOLOGY SOLUTION TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY ALLOWING WEB PUBLISHERS TO NOTIFY MARKET PARTICIPANTS, SUCH AS ADVERTISERS, THROUGH VARIOUS MEANS SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, AND REAL-TIME BIDDING AUCTIONS, OF THE CONTEXT OF A WEBPAGE WHERE GRAPHICAL DISPLAY ADVERTISEMENT INVENTORY IS FOR SALE BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO INFORM THE GRAPHICAL ADVERTISING PURCHASER OF THE PAGE-LEVEL CONTENT WHERE THEIR ADVERTISEMENT WOULD BE SERVED, SHOULD THEY PURCHASE THE INVENTORY OFFERED BY WEB PUBLISHERS OR INTERMEDIARY BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES INCLUDING SOFTWARE TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY ALLOWING WEB PUBLISHERS TO NOTIFY MARKET PARTICIPANTS, SUCH AS ADVERTISERS, THROUGH VARIOUS MEANS SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, AND REAL-TIME BIDDING AUCTIONS, OF THE CONTEXT OF A WEBPAGE WHERE GRAPHICAL DISPLAY ADVERTISEMENT INVENTORY IS FOR SALE BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES TO INFORM THE GRAPHICAL ADVERTISING PURCHASER OF THE PAGE-LEVEL CONTENT WHERE THEIR ADVERTISEMENT WOULD BE SERVED, SHOULD THEY PURCHASE THE INVENTORY OFFERED BY WEB PUBLISHERS OR INTERMEDIARY BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF SOFTWARE THAT PROVIDES MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES