BRANCHLAB

Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for commercial business purposes of marketing information and data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, defining expansion plans, identifying means of entry into the market by analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, scoring the convenience standards presently established by the existing competitive set, identifying alternative site locations for businesses, ranking, scoring and prioritizing available locations to identify competitive advantage and isolating those with parity or superiority based upon objective criteria, linking the demographics of the defined market to determine the market's purchase demand for products/services, establishing likely usage to define expected penetration, valuing the potential by uncovering the revenue associated with the location, developing pro forma staffing and expense projections personalized to the location, identifying the operating configuration requirements necessary to meet market and service usage needs, calculating the annual financial impact in the nature of profit and loss surveys and analysis of the new location and producing a cumulative cost recovery schedule over the first five years of operation