BRANCH

Downloadable computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable computer software, sold to developers of applications, that works with mobile application software to allow the application provider to attribute application buyer downloads, optimize and create personalized and customized invite systems for selling the application, and enable the passing and tracking of data from an originating source to the installed application to allow for better engagement of application users and enhanced application features and functionality