Mark Identification

BP BROADWAY PLAZA

Serial Number

76024443

Filing Date

Apr 12, 2000

Registration Date

Oct 5, 2004

Trademark by

MACERICH HHF BROADWAY PLAZA LLC

Active Trademark

Classification Information

SECTION 1(A) PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; [ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ] ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, DEVELOPING TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; [ ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE; ] PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS

Advertising and Business

LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH

Insurance and Financial