BOYD REWARDS

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through issuance and processing of loyalty points and credits for purchase of goods and services

Providing casino services featuring a rewards program for casino players

Resort hotel, restaurant, bar, and cocktail lounge services featuring customer loyalty rewards programs; Resort hotel, restaurant, bar, and cocktail lounge services for preferred customers

Health spa services, namely, cosmetic body care services and massage therapy services featuring customer loyalty rewards programs; Health spa services, namely, cosmetic body care services and massage therapy services for preferred customers