BOULEVARD

Communications software for connecting businesses and consumers; Computer application software for mobile phones, namely, software for consumer engagement and loyalty; Computer database management software for use in personalizing the content of e-mail communications; Computer game software focusing on achieving a set of goals, positions, ownership, and credentials, and professional and social status, and good fortune necessary to succeed professionally and personally, and not referring either to a group of software for use in commerce or to a group of offices; Computer game software for use on mobile and cellular phones; Computer hardware and computer software for retail inventory management, sold as a unit; Computer hardware and computer software programs for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications; Computer hardware and software for processing digital music files; Computer software development tools; Computer software featuring musical sound recordings and musical video recordings; Computer software for application and database integration; Computer software for communicating with users of hand-held computers; Computer software for computer system and application development, deployment and management; Computer software for controlling and managing access server applications; Computer software for processing digital music files; Computer software for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of data and information; Computer software for use in customer relationship management (CRM); Computer software for use in the encryption and decryption of digital files, including audio, video, text, binary, still images, graphics and multimedia files; Computer software for use in the safeguarding of digital files, including audio, video, text, binary, still images, graphics and multimedia files; Computer software for wireless content delivery; Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer software that provides web-based access to applications and services through a web operating system or portal interface; Computer software, namely, electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web based environment; Computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable software in the nature of a mobile application for consumer engagement and loyalty; Electronic equipment for point-of-sales (POS) systems, namely, point-of-sale terminals, bar code readers, optical readers, advertisement display monitors, keyboards, printers, scanners, radio transmitters, radio receivers, computer hardware, and computer operating software; Electronic game software for cellular telephones; Electronic game software for handheld electronic devices; Electronic game software for wireless devices; Enterprise software in the nature of a database for non-transactional data and a search engine for database content

Administration of a consumer loyalty program to promote restaurant services and retail services of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services

Loyalty coupon payment processing services; Loyalty program payment processing services; Providing cash and other rebates for credit card use as part of a customer loyalty program