BOULDER CROSSROADS
Mark Identification

BOULDER CROSSROADS

Serial Number

76024441

Filing Date

Apr 12, 2000

Registration Date

Jul 13, 2004

Trademark by

MACERICH PARTNERSHIP L.P. THE

Classification Information

(Based on Use in Commerce) PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM AND DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; ON-LINE PROMOTION OF THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM AND DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; ON-LINE DEVELOPMENT OF TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS

Advertising and Business

(Based on Use in Commerce) LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH

Insurance and Financial

(Based on Use in Commerce) REAL ESTATE RENOVATION, DEVELOPMENT AND REDEVELOPMENT OF SHOPPING CENTERS AND MALLS, AND ON-LINE INFORMATIONAL SERVICES IN CONNECTION THEREWITH

Building Construction and Repair