Mark Identification

BOOK OF GOLD

Serial Number

75511793

Filing Date

Jul 1, 1998

Trademark by

CENDANT PUBLISHING INC.

Classification Information

books containing coupons and cards which entitle the holder to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities; and printed directories of businesses honoring such discounts

Paper Goods and Printed Matter

providing a consumer benefit membership program, namely, promoting the goods and services of others through the distribution of coupon books and cards which entitle the holder to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities; providing via computer on-line services a membership program entitling the participants to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities, and providing in connection therewith an on-line directory of information about the program and the participating businesses

Advertising and Business

charitable fundraising services effected through the distribution of books containing coupons and cards which entitle the holder to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities

Insurance and Financial