Mark Identification

BLUELINE

Serial Number

75876118

Filing Date

Dec 20, 1999

Trademark by

LABATT BREWING COMPANY LIMITED

Classification Information

Telephones and radio pagers

Electrical and Scientific Apparatus

Operation and administration of telecommunications systems and interactive online computer networks for others; promotional services, namely, promoting the sale of the goods and services of others through the administration of contests and sweepstakes; marketing services for others, namely, dissemination of advertising matter for the promotion of an interactive, on line and a telephone communications network for others via print media and electronic media, namely, television, radio, and a global computer network

Advertising and Business

Providing on-line chat rooms and electronic bulletin boards for transmission of messages between consumer and retailers in the field of beer

Telecommunications

Production of radio and television programs

Education and Entertainment

Computer services, namely, creating and maintaining websites for retailers

Computer and Scientific