BLUE REWARDS
Mark Identification

BLUE REWARDS

Serial Number

78640184

Filing Date

May 31, 2005

Trademark by

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Classification Information

Customer loyalty services for commercial, promotional and/or advertising purposes as a value added benefit of membership or participation in comprehensive health insurance benefit plans, health maintenance organizations, home health care plans, physician, dentist, hospital, and pharmacy plans, and ambulatory and preventive health treatment plans.

Advertising and Business