Mark Identification

BLUE REWARDS

Serial Number

75346368

Filing Date

Aug 25, 1997

Registration Date

Aug 25, 1998

Trademark by

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Classification Information

development and administration of group purchasing programs as a value added benefit of membership or participation in comprehensive health insurance benefit plans, health maintenance organizations, home health care plans, physician, dentist, hospital, and pharmacy plans, and ambulatory and preventive health treatment plans

Advertising and Business