Mark Identification

BLUE HORIZONS

Serial Number

75432563

Filing Date

Feb 11, 1998

Trademark by

ALLIANCE BLUE CROSS/BLUE SHIELD

Classification Information

underwriting health insurance, namely, medicare supplement and medicare select preferred provider organization (PPO) plans; insurance administration and brokerage services in the field of medicare PPO and medicare health maintenance organization (HMO) plans, PPO point-of service (POS) plans and fee-for-service (FFS) plans, long term care insurance, term life insurance and accidental death and dismemberment insurance; social and wellness activities for seniors, namely, mall walking programs, providing telephone line featuring health care topics and nurses to answer health care questions, providing electronic database of medical topics, surgeries, tests, medications and support groups; senior discount programs for health related products and services including vision, heating and prescriptions

Insurance and Financial