Mark Identification

BLUE FOR BUSINESS

Serial Number

76068345

Filing Date

Jun 12, 2000

Registration Date

May 13, 2003

Trademark by

AMERICAN EXPRESS MARKETING & DEVELOPMENT CORP.

Active Trademark

Classification Information

Promoting the goods and services of others through incentive and loyalty programs [ ; business meeting and convention arrangement services ]

Advertising and Business

[ Providing an interactive web site featuring information in the field of financial services;] computerized credit authorization services; financial services, namely, providing credit card, debit card, charge card and stored value smart card services; electronic funds and currency transfer services, electronic payments services; cash disbursement services, and transaction authorization and settlement services; value exchange services, namely, the secure exchange of value, including electronic cash, over public computer networks to facilitate electronic commerce; electronic funds transfer, smart cards and electronic cash services, namely, currency exchange in a secure environment over global electronic communications networks; the provision of authentication and verification of secured value exchange transactions over computer networks including the global electronic communications network [ ; travelers check services, money order services, international banking services, investment banking services, military banking services, financial services for travelers, namely, financial exchange, foreign remittance services, mutual fund investment services]

Insurance and Financial