Mark Identification

BLUE DIRECT

Serial Number

75267521

Filing Date

Apr 1, 1997

Registration Date

Mar 24, 1998

Trademark by

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Active Trademark

Classification Information

prepaid financing and administration of medical, hospital and related health care services

Insurance and Financial

comprehensive health care benefit programs, including those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, physical, occupational, psychological, speech and hearing therapy, pharmacy, and ambulatory services

Computer and Scientific