BLUE BOOK
Mark Identification

BLUE BOOK

Serial Number

76573462

Filing Date

Jan 30, 2004

Registration Date

Feb 1, 2005

Trademark by

KELLEY BLUE BOOK CO. INC.

Active Trademark

Classification Information

[ Computer programs recorded on diskettes and CDs for providing new and used car pricing information; computer programs used for vehicular inventory management; ] electronic publications, namely, newsletters and reports featuring information on new and used cars, [ mobile homes, ] motorcycles, [ motor homes and travel trailers recorded on computer media ] ; mouse pads

Electrical and Scientific Apparatus

Price guide booklets for vehicles, printed window stickers used in selling vehicles; blank printed forms; [ paper napkins; pens; ] posters; [ greeting cards; instruction manuals for software used for car pricing and vehicular inventory management ]

Paper Goods and Printed Matter

Computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, [mobile homes, ] motorcycles, personal watercraft, snowmobiles [, and recreational vehicles ] offered over the computer global network; providing information about automobiles for sale by means of the Internet; conducting surveys and providing analysis regarding vehicles and customer preferences; facilitating the exchange of needed vehicle, dealer and purchaser information via the Internet

Advertising and Business