Mark Identification

BLOCKBUSTER INCENTIVE ZONE

Serial Number

75501846

Filing Date

Jun 15, 1998

Registration Date

Apr 18, 2000

Trademark by

BLOCKBUSTER ENTERTAINMENT INC.

Classification Information

MAIL ORDER CATALOGUE AND RETAIL STORE SERVICES FEATURING AUDIO AND VIDEO RECORDINGS AND ASSOCIATED HARDWARE, MUSIC AND RELATED HOME ENTERTAINMENT ELECTRONICS AND ACCESSORIES THEREFORE, GAMES, STATIONERY, BOOKS, MAGAZINES, SNACK FOODS, JEWELRY, COMPUTER SOFTWARE AND HARDWARE; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS DIRECTED TO VIDEO RENTAL AND RETAIL STORE PERSONNEL TO PROMOTE ON THE JOB PERFORMANCE PRODUCTIVITY

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