BJ'S
Mark Identification

BJ'S

Serial Number

97937564

Filing Date

May 15, 2023

Trademark by

BJ'S RESTAURANTS INC.

Classification Information

NFTs; Software; Tokens; Digitals; AI; Machine learning; Blockchain; Virtual goods; Downloadable virtual goods, namely, food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds; downloadable virtual goods in the nature of image files of food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds and online virtual worlds; downloadable image filed containing trading cards authenticated by non-fungible tokens (NFTs); digital collectables in the nature of downloadable image and multimedia files containing artwork in the field of food items, menu items, beverages, beers, cocktails, and alcohol; downloadable virtual goods, namely, computer programs featuring access tokens for use in online virtual worlds; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software for viewing non-fungible tokens (NFTs); downloadable software for use in electronically storing, sending, receiving, accepting and transmitting non-fungible tokens (NFTs); downloadable software for use in creating and participating in virtual environments; downloadable software for use in creating, editing and modifying avatars and virtual images that can be posted, shared and transmitted via multi-media messaging (MMS), text messaging (SMS), email, online chatrooms, global communication networks, and other communication networks; downloadable software for creating and broadcasting avatars across online social media and digital platforms; downloadable software for blockchain; downloadable software for blockchain based inventory management; downloadable software for use with digital currency, crypto currency and virtual currency; software which facilitates the ability of users to view, analyze, record, store, monitor, manage, trade and exchange digital currency, virtual currency, cryptocurrency, digital and blockchain assets, digitized assets, digital tokens and crypto tokens; downloadable cryptographic keys for receiving and spending crypto assets; downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food items, menu items, beverages, beers, cocktails, and alcohol; downloadable mobile applications for ordering food items, menu items, beverages, beers, cocktails, and alcohol, viewing menu options, GPS navigation for tracking orders and delivery of food items, menu items, beverages, beers, cocktails, and alcohol, and facilitating payment for food items, menu items, beverages, beers, cocktails, and alcohol; downloadable mobile applications for ordering and managing customer accounts; downloadable mobile application for ordering food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds; downloadable mobile application for managing loyalty, incentive, or reward program used in connection with avatars across online social media and digital platforms; downloadable virtual goods, namely, food items, menu items, beverages, beers, cocktails, and alcohol, virtual skins, clothing, emotes, tags, and personalization items for use in connection with a virtual avatar); downloadable photographs authenticated by non-fungible tokens (NFTs); downloadable digital files authenticated by non-fungible tokens (NFT); downloadable digital graphics; downloadable digital collectible

Electrical and Scientific Apparatus

Services; Virtual services; Advertising services; retail store services featuring virtual goods, namely, food items, menu items, beverages, beers, cocktails, and alcohol; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items, menu items, beverages, beers, cocktails, and alcohol; retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals or users can earn real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of food items, menu items, beverages, beers, cocktails, and alcohol; providing a website featuring consumer product information in the fields of food items, menu items, beverages, beers, cocktails, and alcohol, restaurants, bars, and food services; providing a website featuring consumer product information in the fields of virtual food items, menu items, beverages, beers, cocktails, and alcohol, restaurants and food services; computerized online ordering services in the field of restaurant and bar take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of food item, menu item, beverage, beer, cocktail, and alcohol sales and service; computerized online ordering services in the field of retail and restaurant and bar take-out and delivery; retail store services featuring virtual goods, namely, food items, menu items, beverages, beers, cocktails, alcohol, skins, clothing, emotes, tags, and personalization items for use in connection with a virtual avatar; conducting an incentive program whereby individuals or users can earn virtual goods, namely, food items, menu items, beverages, beers, cocktails, alcohol, skins, clothing, emotes, tags, and personalization items for use in connection with a virtual avatar; online retail store services rendered in virtual environments featuring virtual goods, namely, food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds and online virtual worlds; provision of an online marketplace for buyers and sellers of downloadable digital art images, images, and multimedia files authenticated by non-fungible tokens (NFTs)

Advertising and Business

Services; Virtual services; Entertainment; Entertainment websites; Entertainment services, namely, providing on-line virtual restaurants and bars in virtual environments created for entertainment purposes; entertainment services, namely, providing on-line, non-downloadable virtual food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual environments; education and entertainment services, namely, arranging, organizing, and conducting cooking instruction classes in restaurants, beers, and bars; arranging, organizing and conducting restaurant, bar, and brewery tours for educational and recreational purposes; entertainment services, namely, providing an on-line virtual restaurant wherein users can earn reward points and virtual currency which may be used to purchase food items, menu items, beverages, beers, cocktails, and alcohol; entertainment services, namely, providing on-line, non-downloadable virtual gifts, gift certificates, rewards, points, incentives, prizes and emotes for use in virtual environments created for entertainment purposes; entertainment services, namely, arranging, organizing, and conducting virtual events

Education and Entertainment

Services; NFTs; Software; Tokens; Digitals; AI; Machine learning; Blockchain; Virtual goods; Virtual services; Providing temporary use of non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; providing temporary use of non-downloadable software offering virtual food items, menu items, beverages, beers, cocktails, and alcohol; non-downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens (NFTs); non-downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions; providing temporary use of non-downloadable software that allows users to access restaurant and bar menus, locate restaurants and bars, place food item, menu item, beverage, beer, cocktail, and alcohol orders, pay for orders, and collect rewards; Providing user authentication services using blockchain-based software technology for cryptocurrency transactions

Computer and Scientific

Services; Virtual services; Restaurant services; Virtual restaurant services; Virtual restaurant services featuring food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds; Bar services; Virtual bar services; Virtual bar services featuring food items and beverages for use in virtual worlds; Brewpub services; Virtual brewpub services; Virtual brewpub services featuring food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds; Taproom services featuring craft beer, beer brewed on premises, and specialty cocktails; Virtual taproom services; Virtual taproom services featuring food items, menu items, beverages, beers, cocktails, and alcohol for use in virtual worlds

Hotels and Restaurants