BIRCHBOX

On-line retail store services in the fields of food, [ tea, non-alcoholic beverages, apparel, belts, bags,] home accessories, [ tableware, clocks, watches, jewelry,] soaps, perfumery, cosmetics, stationery [ and party decorations;] consumer membership program services in the fields of food, tea, non-alcoholic beverages, apparel, belts, bags, home accessories, tableware, clocks, watches, jewelry, soaps, perfumery, cosmetics, stationery and party decorations; [ promoting the goods and services of others by providing a web site featuring product information and reviews, information about practices and trends, how-to articles and videos, discounts and coupons, and links to the web sites of others, ]all in the fields of food, [tea, non-alcoholic beverages, ] apparel, [belts, ] bags, home accessories, tableware, [ clocks, watches, jewelry,] soaps, perfumery, cosmetics, stationery [ and party decorations; collecting, analyzing, processing and providing customer preference and product usage data to providers of food products, tea, non-alcoholic beverages, apparel, belts, bags, home accessories, tableware, clocks, watches, jewelry, soaps, perfumery, cosmetics, stationery and party decorations]