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Software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer application software for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer game software; Computer game software for use on mobile and cellular telephones; Computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer programs for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer games programs; Computer software applications for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer software platforms for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer software programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Computer operating software; Data communications software; Data processing software; Mobile and cellular telephones; Digital telephone platforms and software; Interface software, namely, graphical user interface software; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer game software; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; encoded discount cards; encoded loyalty cards

Printed matter, namely, namely, newsletters, magazines, periodicals, leaflets, guide books, manuals and journals, in the field of loyalty and incentive schemes and the loyalty industry; Magazines in the field of loyalty and incentive schemes and the loyalty industry; Periodicals in the field of loyalty and incentive schemes and the loyalty industry; Printed publications, namely, newsletters, magazines, leaflets, guide books, manuals, journals and periodicals, in the field of loyalty and incentive schemes and the loyalty industry; Advertisement boards, signs and posters of card, cardboard and paper; Promotional publications, namely, brochures, leaflets and newsletters about loyalty and incentive schemes and the loyalty industry; Informational flyers about loyalty and incentive schemes and the loyalty industry; Leaflets about loyalty and incentive schemes and the loyalty industry; Printed paper signs; Posters; Stationery and educational supplies, namely, printed educational materials in the field of loyalty and incentive schemes and the loyalty industry; Educational equipment, namely, flash cards; Office stationery; Notepads; Notepaper; Postcards; Stationery; Writing stationery; Writing materials, namely, pens and pencils

Advertisement via mobile phone networks; Advertising, marketing and promotional services, Online advertising services; Distribution of advertising, marketing and promotional material; Advertising services relating to loyalty and incentive schemes; Promoting the goods and services of others; Promotion, advertising and marketing of on-line websites; Customer loyalty marketing; Business analysis, research and information services; Business assistance, management and administrative services; Organisation, aggregation, monitoring, operation and supervision of loyalty and incentive schemes for others; Arranging subscriptions for loyalty and incentive schemes for others; Provision of information, advice and business administration services regarding loyalty and incentive schemes; Commercial information agency services, including, but not limited to, all the aforesaid provided by electronic means, including the Internet; Customer loyalty scheme services for commercial, promotional and advertising purposes; Loyalty card services, namely, promoting the goods and services of others by means of the issuance of loyalty rewards cards; Customer loyalty services for commercial, promotional and/or advertising purposes; Management of customer loyalty, incentive and promotional schemes; Organisation and management of business incentive and loyalty schemes; Organisation, operation and supervision of customer loyalty schemes; Organisation, operation and supervision of loyalty schemes and incentive schemes; Organisation, operation and supervision of an incentive scheme; Organisation, operation and supervision of sales and promotional incentive schemes; Telemarketing services; loyalty and incentive scheme data management, advice, consultancy and business planning services; business research and reporting services relating to loyalty and incentive schemes; Arranging and conducting of shows and competitions in relation to loyalty and incentive schemes for promotional and advertising purposes; arranging and conducting business presentations, exhibitions, trade fairs, conferences, congresses, and colloqiums for promotional and advertising purposes in relation to loyalty and incentive schemes

Issuing of tokens of value in relation to loyalty and incentive schemes; Provision of financial information; Financial transfers and transactions, and payment services, namely, electronic funds transfer, and loyalty program, credit card, debit card, electronic check transaction and payment processing services, including, but not limited to, all the aforesaid provided by electronic means including the Internet

Mobile telephone communications services; Communication by mobile, cellular and digital telephone; Communications by computer terminals; Communications by fibre optic networks; Computer aided transmissions of messages and images; Providing Internet Chatrooms; Providing on-line Chatroom Services; Electronic Bulletin Board services; Message sending; Providing telecommunications channels for teleshopping

Physical storage of electronically stored loyalty and incentive scheme data and information

Instruction and training, particularly in relation to loyalty and incentive schemes, and consultancy relating thereto; Arranging and conducting of shows, contests and competitions in relation to loyalty and incentive schemes for entertainment purposes; Arranging and conducting educational presentations, exhibitions, conferences, congresses, colloquiums and seminars in relation to loyalty and incentive schemes, including, but not limited to, all the aforesaid provided by electronic means including the Internet

Electronic storage of loyalty and incentive scheme data and information