BID SWITCH

Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market

Advertising services; business management; business administration services; business operation, business administration and office functions; advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; business assistance, management and administrative services; business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market

Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; telecommunication services, namely, providing Internet access via broadband optical or wireless networks; computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market

Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer hardware and software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; rental of web servers; providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market