BETTER KNOWLEDGE FOR HEALTHIER LIVES
Mark Identification

BETTER KNOWLEDGE FOR HEALTHIER LIVES

Serial Number

78895843

Filing Date

May 30, 2006

Registration Date

Nov 18, 2008

Trademark by

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Classification Information

Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement, improvement and assurance surveys in hospitals to determine service quality

Advertising and Business

Organization and administration of pre-paid, preferred provider organization, health maintenance organization, exclusive provider organization and point of service healthcare plans

Insurance and Financial

Healthcare services; providing centers for excellence programs in the field of healthcare, namely, providing health and medical care information to enable consumers to make more informed healthcare decisions in collaboration with health care providers to improve outcomes and affordability; providing centers for specialty healthcare, namely, bariatric surgery and obesity care centers, cancer care centers, medical transplant centers, and cancer care centers

Medical, Beauty & Agricultural