BEND THE TREND
Mark Identification

BEND THE TREND

Serial Number

85443487

Filing Date

Oct 10, 2011

Registration Date

Aug 20, 2013

Trademark by

UNITEDHEALTH GROUP INCORPORATED

Classification Information

Health care cost management services for health care benefit plans and health care service plans of others; health care utilization management services; health care utilization, review and cost containment services; arranging and conducting health and wellness incentive reward programs to promote improvement in health care access and outcomes for enrollees

Advertising and Business

Organization and administration of health care benefit plans and health care service plans; insurance services, namely, claims administration of health care benefit plans and health care service plans; insurance underwriting in the field of health care; organization and administration of pre-paid health care plans; organization and administration of networks of preferred health care providers; organizing and administering employee benefits plans concerning insurance; administration of employee welfare benefit plans concerning insurance and finance

Insurance and Financial

Managed health care services; health care in the nature of health maintenance organizations (HMOs), preferred provider organizations (PPOs) and consumer directed health plans; arranging and conducting health and wellness incentive reward programs to encourage healthy activities and healthy behavior

Medical, Beauty & Agricultural