BELLSOUTH SELECT

[ Membership cards, affinity cards and credit cards issued to customers for use in an incentive plan ]

Promoting the sale of credit card accounts through the administration of incentive, loyalty programs and affinity cards programs; promoting the sale of goods and services of others by awarding discounts, featuring the use of a card including but not limited to a bank card, smart card or membership card to redeem discount awards; providing discounts to members of applicant's program through the use of coupons