BELLA HERO

Downloadable mobile applications for monitoring, tracking, and rating a user's charitable or social giving footprint through a user's banking transactions; Downloadable computer application software for mobile phones, namely, software for monitoring, tracking, and rating a user's charitable or social giving footprint through a user's banking transactions; Downloadable mobile applications for allowing customers to add funds to their bank or financial account to randomly fund purchases for other users; Downloadable mobile applications to facilitate interaction with customers in the digital engagement, conversational commerce, messaging, artificial intelligence, bots and automation, and customer engagement fields; Downloadable computer software for processing electronic payments to and from others that may be downloaded from a global computer network and/or recorded on computer media; Downloadable computer software used to process mobile payments

Financial services, namely, processing of payments to add funds to a user's bank or financial account to randomly fund purchases for other users; Financial services, namely, administration of accounts that allow users to add funds to their bank or financial account to randomly fund purchases for other users; Electronic banking via a global computer network; On-line banking services; Online banking services accessible by means of downloadable mobile applications; Financial services, namely, electronic funds transfer via electronic communications networks; Providing electronic mobile payment services for others; Financial services, namely, providing, processing, verifying, and authenticating mobile payments, and contactless credit and debit card transactions, loyalty reward card transactions, and bill payment transactions with retailers, merchants, and vendors via mobile devices; Financial services, namely, processing and administration of mobile payments and contactless debit and credit card transactions, loyalty reward card transactions, and bill payment transactions with retailers, merchants, and vendors via mobile devices; Providing financial information by electronic means, namely, providing credit and debit card information

Conducting an incentive awards program for customers to encourage frequent and continued acts of social giving and charitable donations