BELK REWARDS+

Promoting the sale of credit card accounts through credit card customer loyalty, reward, and incentive programs; promoting the sale of goods and services of others by providing purchase points for credit card use as part of a customer loyalty, reward, and incentive program

Credit card transaction processing services; credit card payment processing services; providing lines of credit for purchase transactions and cash access; providing statement credits for fraudulent charges, verification, authorization and account administration services and issuing credit cards