Mark Identification

BEHIND EVERY GREAT BRAND IS A GREAT IDEA

Serial Number

75481344

Filing Date

May 7, 1998

Registration Date

Feb 22, 2000

Trademark by

INTERBRAND GROUP

Classification Information

Books, brochures, printed instructional and teaching materials in the field of branding

Paper Goods and Printed Matter

Business marketing consultation services; conducting business and marketing research surveys; advertising services for others, namely, creating corporate brand names, logos and corporate identities; business management services in the field of brand names, namely, brand evaluation, brand positioning, brand strategy, and consultation services related thereto; creating trademarks for others

Advertising and Business

Financial valuation of trademarks and business goodwill created by trademarks

Insurance and Financial

Consultation and design services for others in the fields of brand names and logos, corporate identities, package design, graphic design of business stationery and promotional materials; design of retail space, retail kiosks and interactive media space for others; product research and development; intellectual property consultation

Computer and Scientific