BEGAZE

Non-medical electro-optical instruments and cameras for measuring eye movements, gaze direction, attention and head pose of users; apparatus for recording, transmission or reproduction of sound or images, namely, for recording and reproduction of eye movements or gaze directions mapped on sceneries; pre-recorded magnetic data carriers featuring software for measuring eye movements, gaze direction, attention and head pose of users; compact discs, DVDs and other digital recording media all featuring software for measuring eye movements, gaze direction, attention and head pose of users; data storage media, namely, computer servers and hard drives for computers featuring software for measuring eye movements, gaze direction, attention and head pose of users; calculators; data processing computer hardware; computers; computer software and programs for measuring eye movements, gaze direction, attention and head pose of users for use in the fields of medicine, education, market research, product usability and user experience research, scientific research, psychology, psychiatry, psycholinguistics, linguistics, neuroscience, human factor and ergonomic design, sports, employee training, gaze based interaction, ophthalmology, original equipment manufacturing (OEM), medical diagnostics, identifying disease indicators, and vision science; audiovisual teaching apparatus, namely, PC monitors, virtual reality headsets, augmented reality headsets, projection lamps and projection screens, and notebook computer displays

Collection, systematization, compilation and analysis of business data and information stored in a computer memory, on a storage device, or in a computer database

Education services, namely, providing classes, seminars, tutorial sessions and workshops about psychology and utilizing eye tracker information in the fields of medicine, education, market research, product usability and user experience research, scientific research, psychology, psychiatry, psycholinguistics, linguistics, neuroscience, human factor and ergonomic design, sports, employee training, gaze based interaction research, ophthalmology, original equipment manufacturing (OEM), medical diagnostics, identifying disease indicators, and vision science; providing of training in the fields of medicine, teaching methods, market research, product usability and user experience research, scientific research, psychology, psychiatry, psycholinguistics, linguistics, neuroscience, human factor and ergonomic design, sports, gaze based interaction research, ophthalmology, original equipment manufacturing (OEM), medical diagnostics, identifying disease indicators, and vision science; entertainment, namely, providing therapeutic games that feature patient eye movement tracking and analyses and not for medical purposes; organizing community sporting events, namely, athletic competitions; organizing community sporting events, namely, soccer, baseball, basketball, football, hockey, tennis, golf, cricket, waterskiing, surfing, swimming, water polo, hang gliding, parachuting, drone racing, mixed martial arts, fencing, wrestling, dart throwing, target shooting, skiing, snowboarding, motorsport, and video game competitions; racing competitions; organizing cultural activities, namely, sporting competitions; providing information about education

Scientific and technological services, namely, scientific research in the fields of medicine, education, market research methodology, product usability and user experience, psychology, psychiatry, psycholinguistics, linguistics, neuroscience, human factor and ergonomic design, sports, employee training methodology, gaze based interaction, ophthalmology, original equipment manufacturing (OEM), medical diagnostics, and vision science; new product research and design services; industrial analysis and research services, namely, industrial research in the fields of medicine, education, market research methodology, product usability and user experience, psychology, psychiatry, psycholinguistics, linguistics, neuroscience, human factor and ergonomic design, sports, employee training methodology, gaze based interaction, ophthalmology, original equipment manufacturing (OEM), medical diagnostics, identifying disease indicators, and vision science; design and development of computer hardware and software; technical data analysis services, namely, eye-, head-, gaze- and attention-tracking data analysis services for scientific research and industrial product design purposes; computer hardware and software consultancy, namely, consulting services in the field of design, selection, implementation and use of computer hardware and software systems for others