BEEF!

Electronic sound and image carriers as well as data memories, in particular CDs, CD-ROMs, CDIs, MP3s and DVDs, featuring audio books for men in the fields of cooking, eating and drinking lifestyles; downloadable electronic publications, namely, lifestyle books and lifestyle magazines for men, style guides for men, report and lifestyle magazines for men, books and magazines for youths, fashion books and fashion magazines, lifestyle magazines, design books and design magazines, people magazines, society magazines, music books and music magazines, celebrity-magazines, beauty magazines, styling books and styling magazines, automobile and motor books and automobile and motor magazines, sport books and sport magazines, travel books and travel magazines, architectural books and architectural magazines, economy books or economy magazines, satirical books and satirical magazines, art books or art magazines, event magazines, daily newspapers, weekly newspapers, financial newspapers, regional newspapers, and customer magazines

Paper, cardboard; printed matter, namely, lifestyle books and lifestyle magazines for men, style guides for men, report and lifestyle magazines for men, books and magazines for youths, fashion books and fashion magazines, lifestyle magazines, design books and design magazines, people magazines, society magazines, music books and music magazines, celebrity-magazines, beauty magazines, styling books and styling magazines, automobile and motor books and automobile and motor magazines, sport books and sport magazines, travel books and travel magazines, architectural books and architectural magazines, economy books or economy magazines, satirical books and satirical magazines, art books or art magazines, event magazines, daily newspapers, weekly newspapers, financial newspapers, regional newspapers, customer magazines; photographs in the field of lifestyle, in particular lifestyle for men; stationery

Publicity, namely, rental of advertisement space and advertising material as well as providing and rental of advertising space on the Internet; planning of advertising initiatives; layout services for advertising purposes; publication and dissemination of advertising matter for others, in particular of printed advertising matter in printed magazines and books, and of electronic advertising matter on the Internet and via mobile telecommunications equipment; publication of publicity texts; advertising services, namely, marketing companies and their goods to prospective consumers and customers on the Internet and other media; organization of exhibitions for commercial and advertising purpose

Telecommunication services, namely, transmission of information for others on the Internet; telecommunication services, namely, electronic transmission of information for others via wireless or cable networks; providing access to platforms and portals in the fields of cooking, eating and drinking lifestyles on the Internet via wireless and cable networks; providing Internet chat rooms, chat lines and forums in the fields of cooking, eating and drinking lifestyles; forwarding of messages, information and data to Internet addresses; electronic mail

Education services, namely, providing live and on-line classes, seminars, tutoring and workshops in the fields of cooking, eating and drinking lifestyle; training services in the fields of cooking, eating and drinking lifestyles; entertainment, namely, providing a web site featuring information and articles on cooking, eating and drinking lifestyles; radio entertainment and television entertainment in the nature of radio and television programs and shows in the fields of cooking, eating and drinking lifestyles; publishing of magazines, newspapers, books, guides, posters and electronic publications, other than for advertising purposes; publication of magazines, newspapers, books, guides and posters in print and on-line, namely, publication of the editorial content of sites accessible via a global computer network other than for advertising purposes; publication of magazines, newspapers, books, guides and posters with images for transmission via digital data networks other than for advertising purposes; all the aforesaid services in the fields of lifestyle for men, design, music, art, sports, celebrities, young people, styling, automobile and motor, travel, architecture, satire, politics and society, and the economy; providing non-downloadable online electronic publications of multimedia-works, in particular lifestyle books and lifestyle magazines for men, style guides for men, report and lifestyle magazines for men, books and magazines for youths, fashion books and fashion magazines, lifestyle magazines, design books and design magazines, people magazines, society magazines, music books and music magazines, celebrity-magazines, beauty magazines, styling books and styling magazines, automobile and motor books and automobile and motor magazines, sport books and sport magazines, travel books and travel magazines, architectural books and architectural magazines, economy books or economy magazines, satirical books and satirical magazines, art books or art magazines, event magazines, daily newspapers, weekly newspapers, financial newspapers, regional newspapers and customer magazines