BEAUTYREWARDS

Promoting the wholesale sale of professional beauty products and supplies and beauty salon furniture and equipment, in stores, via telephone, at trade shows and other professional education events and via the internet through an incentive award program for members consisting of beauty salon owners, hair stylists, hair colorists, barbers, nail technicians, estheticians, massage therapists, cosmetologists, and others who receive exclusive pricing discounts and earn, accumulate, and redeem points for merchandise and travel awards; promoting the wholesale sale of professional beauty products and supplies to beauty supply stores via telephone catalog sales and via the internet through a loyalty incentive program that allows members to earn, accumulate and redeem points for merchandise and travel awards; promoting the retail sale of professional beauty products and supplies in stores and via the internet through a frequent patron program in which dollars are accumulated to be redeemed for free products