Mark Identification

BEAMING CUSTOMER EXPERIENCES

Serial Number

75909117

Filing Date

Feb 4, 2000

Trademark by

COMMERCE SYSTEMS INC.

Classification Information

metal key chain and key fobs

Metal Goods

electronic chips cards and smart cards; magnetic and electronically encodable cards; digital card readers; digital card reader heads; computers and computer peripherals; operating system software for smart cards and card readers; application software using smart cards for the purposes of customer identification and recording customer preferences and enabling remote electronic payment in the fields of entertainment, health, medicine, security, transport, and telecommunications; decoders and coders for magnetically encodable cards and electronic chip cards and smart cards; encryption and decryption programs

Electrical and Scientific Apparatus

key chains and key fobs, not of metal

Furniture and Articles not Otherwise Classified

providing business to business and consumer to business services, namely promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; computerized on-line retail services featuring a wide variety of consumer goods of others; business services, namely providing computer databases regarding the purchase and sale of a wide variety of products and services of others; providing an Internet web site enabling customer exchange of electronic business data and consumer loyalty information; conducting marketing and promotional studies for others

Advertising and Business