Mark Identification

BE ANYTHING

Serial Number

75720548

Filing Date

Jun 30, 1999

Trademark by

MATTEL INC.

Classification Information

PRE-RECORDED AUDIO AND VIDEO TAPES, DISCS, AND CASSETTES FEATURING BIOGRAPHIES OF NOTEWORTHY INDIVIDUALS AND TELEVISION AWARD SHOW PROGRAMS

Electrical and Scientific Apparatus

BOOKS, NAMELY, BIOGRAPHIES

Paper Goods and Printed Matter

EDUCATION AND ENTERTAINMENT SERVICES PROVIDED BY MEANS OF A GLOBAL COMPUTER NETWORK WEB SITE FEATURING BIOGRAPHIES ABOUT NOTEWORTHY INDIVIDUALS, GAMES, ACTIVITIES, PRODUCT INFORMATION AND PRODUCT TRIVIA INTENDED FOR CONSUMERS OF ALL AGES; ENTERTAINMENT SERVICES, NAMELY, AN ANNUAL TELEVISED AWARDS SHOW; EDUCATIONAL SERVICES, NAMELY, WORKSHOP SEMINARS ENCOURAGING THE DEVELOPMENT OF PERSONAL SKILLS, WELL BEING AND SELF-CONFIDENCE IN CHILDREN AND TEENAGERS

Education and Entertainment