BD4

Advertising; online advertising on a computer network and related consulting; optimization of the website traffic and related consulting; compilation and systematization of data into computer databases; updating and maintenance of data on computer databases; [ computerized file management; ] sales promotion for others and related consulting; outsourcing services; compilation and systematization of user data on databases for the creation of user profiles of visitors to online portals; online marketing; promoting a display of goods of others as personalized product offers generated from automatic customer segmentation of portal visitors and campaigns to steer preselected offers to target groups; compilation and systematization of data in databases relating to real-time transmitted data about the visitor behavior and visitor shopping experiences on online portals

Providing access to a real-time business analytics platform in the Internet for online travel portals; providing real time electronic transmission of product recommendations to end consumers; providing real-time electronic transmission of data for the detection of the visitor behavior and visitor shopping experiences on online portals

Consultancy in the field of information technology; information technology consulting services to optimize the usability and relevance of a website for the individual user, namely, dashboard instrument panels which provide customer insights based on the predictive analytics on large amounts of data, including self learning-algorithms, derived from an own tag management and tracking system deployed on the website; design, development and updating of computer programs and software for sales promotion; installation of computer programs; maintenance of computer software; computer system and website analysis, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others; cloud computing featuring software for use to analyze and understand the users individual shopping experience, interests and intentions in real-time; server hosting; providing computer memory space for others on the Internet; electronic data storage and off-site data backup; rental of computer software; software as a service (SAAS) services featuring software for personalization modules and features for websites, enabling them to react in real-time to individual customer needs and requirements; user experience design services, namely, website design and product design; development and rental of applications software and development of dashboards instrument panels, which combine large amounts of data, self-learning algorithms and real-time analytics to provide insights on website performance, audience, supply, and technology provider information; creating and rental of personalization applications software for online portals; creation and provision of temporary use of non-downloadable software for the personalization of online portals by implementing front-end solutions based on different recommender strategies; providing non-downloadable software for tracking and recording the user data of portal visitors; technical remote monitoring of computer systems by remote access to ensure proper functioning combined with monitoring on online portals, audience management dashboards, supply management dashboards, real-time alerts and demand patterns to optimize website performance; technical development of computer software in the field of feedback loops for continuous improvement of the portal; continuous updating of classifier models software; engineering services, particularly technical project planning and process design engineering relating to web-based tracking utilities