BCD BEHAVIOR-CENTRIC DESIGN

A PROCESS THAT COVERS THE DESIGN OF PRODUCTS, FEATURES, AND SERVICES THAT HAVE CUSTOMERS AND END USERS. IT EMBODIES A TECHNIQUE THAT ALLOWS DESIGN DECISIONS TO BE MADE BASED ON THE SCIENTIFIC OBSERVATION OF HUMAN BEHAVIOR AND THE BEHAVIORAL REACTION TO STIMULI EMBODIED IN THE FORM OF PRODUCT DESIGNS WHETHER THEY BY PHYSICAL PRODUCTS, ONLINE EXPERIENCE, OR MOBILE DEVICE EXPERIENCES