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Downloadable computer application software for computers, mobile phones and tablets, namely, software for creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring sports, fitness, and athletic industry topics; Downloadable mobile applications for creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring sports, fitness, and athletic industry topics