BANNERSITE

BANNERSITE IS A TERM WE ARE USING TO DESCRIBE THE CONCEPT OF PUTTING THE CONTENT OF WHAT WOULD NORMALLY BE DISPLAYED/CONTAINED WITHIN A WEBSITE, INTO A BANNER; MOST BANNERS CURRENTLY CONTAIN LIMITED INFORMATION AND REQUIRE A CLICK TO A WEBSITE FOR MORE INFORMATION; BANNERSITES COULD INCLUDE VIDEO, AUDIO, DATA, FORMA FIELDS, ETC, MAKING THE BANNER A TWO-WAY ENGAGING EXPERIENCE, RATHER THAN A CLICK TO A WEBSITE; IT IS ALSO TO BE USED FOR THE IDEA THAT BEING ABLE TO DISPLAY A 'WEBSITE WITHIN A BANNER' (BANNERSITE), DOES NOT INTERFERE WITH THE USERS WEBSITE EXPERIENCE, ONLY DISPLAYING INFORMATION AS THE USER INTERACTS WITH THE BANNERSITE