BACKSTAGE
Mark Identification

BACKSTAGE

Serial Number

90083218

Filing Date

Jul 30, 2020

Registration Date

Mar 29, 2022

Trademark by

WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL

Active Trademark

Classification Information

Computer hardware and software, downloadable, for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; mobile devices and connected devices, namely, mobile phones, tablets, laptops, smart mirrors, display screens, touch screens, internet-connected devices and network connected devices for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; all of the above in the field of styling and care of hair

Electrical and Scientific Apparatus

Promotion of, retail store services featuring and wholesale store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; arranging and concluding commercial transactions on behalf of third parties in the nature of a commercial intermediary; all of the above in the field of styling and care of hair

Advertising and Business

Development of computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; technical and technological consulting services relating to computer hardware and software, mobile devices and connected devices; all of the above in the field of styling and care of hair

Computer and Scientific