BACKPLANE

Computer software development tools; Computer software for use as an application programming interface (API); Application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; Computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, and images via the Internet and other communications networks; computer software configured to allow end users to aggregate social media sites and applications into a single interface and for the aggregation of online communities; computer software configured to enable end users to interact, grow, and strengthen based on common interests; computer software configured for accessing information on a global computer network, namely, user information and shared content around common interests, namely, music, entertainment, politics, sports and recreational activities; web-accessible downloadable software via the Internet and wireless devices for sharing of user generated content and information around common interests, namely, music entertainment, politics, sports and recreational activities; web-accessible downloadable software in the field of social networking for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activities; web-accessible downloadable software in the nature of a mobile applications for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports, and recreational activities; web-accessible downloadable software to facilitate online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior; application programming interface (API) for computer software which facilitates web-based online services for social networking, building social networking applications and for allowing data retrieval and the upload, download, access and management of data

T-shirts, long sleeve t-shirts, hooded sweatshirts, sweatshirts, zip-up jackets, button down shirts, shorts, pants, jeans, hats, ties, blazers, head-bands, wrist bands, dresses, and skirts

Advertising and marketing; advertising services; online advertising and marketing services; business data analysis; promotional services, namely, online advertising and promotional services; promoting the sale of goods and services of others by providing a website for consumers to purchase and obtain information about the goods and services of others; online service for connecting social network users with common interests to businesses and other social network users for the purpose of facilitating a collaborative platform for the sharing of content, namely, to promote the sale and awareness of goods and services of others by allowing users to obtain, purchase and share information and content regarding goods and services or to create, brand, and sell virtual goods, ecommerce transactions facilitated by the platform of both virtual and real goods and services, and the development of on-site currency; business monitoring and consulting services, namely, tracking users of third party businesses and advertising of others to provide strategy, insight, marketing guidance, and for analyzing, understanding and predicting consumer behavior and motivations, and market trends; business networking

web-accessible non-downloadable software via the Internet and wireless devices for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activities; providing use of non-downloadable computer software development tools; non-downloadable computer software for use as an application programming interface (API); application programming interface (API) for computer software which facilitates web-based online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; web-based computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; web-based software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, and images via the Internet and other communications networks; non-downloadable computer software configured to allow end users to aggregate social media sites and applications into a single interface and for the aggregation of online communities; non-downloadable computer software configured to enable end users to interact, interact, grow, and strengthen based on common interests; non-downloadable computer software configured for accessing information on a global computer network, namely, for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activity; web-accessible non-downloadable software via the internet and wireless devices, namely, for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activity; web-accessible non-downloadable software in the field of social networking, namely, for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activity; web-accessible non-downloadable software in the nature of mobile applications, namely, for the sharing of user generated content and information around common interests, namely, music, entertainment, politics, sports and recreational activity; web-accessible non-downloadable software to facilitate online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior